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2/2/2010
Aerosmith Hits the Lottery
Dirico Motorcycles, USA has been contracted by GTECH to build 3 of their Pro Street bikes with an Aerosmith “Dream On” title for an Ohio Lottery Aerosmith promotion for the state of Ohio. While more design details are to come, each of these machines will be adorned with the Aerosmith logo and each of the rocker’s signatures to create a one-of-a-kind collectible motorcycle.

GTECH, an accomplished international gaming and technology services company, has enjoyed success when incorporating the unique bikes of Dirico Motorcycles, USA in some of the many lottery promotions they create and manage for state lotteries. Other examples include the state of New Hampshire where 2 Dirico bikes were included as prizes in an Aerosmith “Dream On” instant lottery game launched September 2009 and, similarly, the state of Colorado is rolling-out their own “Dream On” lottery promotion.

These GTECH lottery based promotions incorporating Dirico motorcycles are an excellent example of how a Dirico Affiliations Initiative can offer a refreshingly creative and distinctive twist to a campaign or a cause.
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