There will be a complete Dirico Motorcycles USA exhibit on Lazelle Street as well as a display of the 2010 Custom Dirico bike, the Official Custom Motorcycle of the Sturgis Motorcycle Rally (per the Sturgis Area Chamber of Commerce Charitable Foundation) on Main Street. Come and experience a Dirico up-close and you’ll also have a good chance of conversing with the master inventor himself, Mark Dirico, in addition to other Dirico representatives.